Do You Know Who Can Access Your Facebook Page? Agency Tips for Success!
When it comes to advertising on Facebook, it’s important to have a full understanding of who has access to your Facebook page. Your page represents your brand and is a critical part of setting up a successful Facebook advertising campaign. But, our FB ad agency knows it can be difficult to keep track of who created the page and who now has access. In this blog, we will explore why this matters and what steps you can take to ensure your Facebook page follows best practices and is advertising-ready.
Why Do Facebook Pages Matter for Ads?
Company Facebook pages are directly linked to the paid ads that we run on the platform. They show your audience who you are, what you do and different ways to get to know your brand. Without one, running ads would not be possible. As Hubspot writes, “You can’t run ads through personal profiles,” which makes your page a critical piece of the puzzle.
Furthermore, when you or an employee set up your company’s Facebook, it is important to grant the right people permission to edit, change, and run the page. You can easily invite people to the page through their personal Facebook accounts, making it simple to connect people from your business.
You can find the spot to invite new employees to your page by navigating to the Page Settings portion of the Meta Business Suite.
Go to All Tools > Page Settings
Then head to New Pages Experience > Page Access
From here, you can click “Add New” and invite the people you’d like to have access to the page, as well as assign them access to certain parts of the process.
Once you get your page established, then you can take the next steps available for advertising on Facebook.
How to Tell Who “Owns” the Page
If you’ve ever run paid advertisements on Facebook before, then you know you’ll have to create a Business Manager or “Meta Business Account,” as it’s sometimes referred to, to house all of the needed information and assets in one place. This includes an Ads Manager account, where audiences and ads are built, and a space to connect your existing Facebook page.
Once a Business Manager is created, that Manager can “claim” a Facebook page, thus gaining “Business Manager Access” or “owning the page.” Once a Business Manager has this level of control over the page, those with direct access have to release the page to disconnect the two. Where our Facebook advertising experts have run into issues is when a new partner we are working with does not know who created the page originally or does not know any current employees that have access to an existing Business Manager. Without knowing exactly who is connected or how people are connected to your page and possibly Business Manager, you can see how the situation can become messy fast!
In the below image, you can see that the Business Manager we currently have to run our own Facebook ads is connected to our Facebook page. For this reason, we know who has access to both at all times and if employees happen to leave, we make sure to remove them and add new people if necessary. The main thing we want to avoid is that no current employee can access what we need.
Image of how a page gets connected to a Manager account:
So that’s our primary tip for all businesses we work with — track who gets added to your page and Business Manager. And if the main people who monitor these things leave, make sure to add a current employee who can take the reins from them! We also make a point to set up all our new partner accounts under their own name – that way, all assets and audiences built on Facebook are owned by them. You’d be surprised that this is not done across all agencies!
Given how often Meta makes updates and changes to their platforms, we know keeping track of everything on a Facebook page and Ads Manager can be very intimidating. We’ve all had years of experience troubleshooting countless issues that can arise during the process of getting accounts set up for ads.
The above tips are just a small piece of the larger umbrella that is Facebook paid advertising.
We want our advertising partners to take a massive sigh of relief when they hand over the reins to us because it’s our job to manage the account and their job to watch the leads and brand awareness grow!