Owner & CEO
History and Who We Are
Founded in 2007, PLAY Creative was born from the idea of making marketing fun, thus the name “PLAY.” Our mission creates an environment where our clients and staff love working together. We keep communication and collaboration high to reach shared goals.
Through the years, PLAY Creative has evolved alongside various marketing trends. The medium and media have shifted over the years, but our creative drive and focus on results have remained. We view different media types as vehicles to deliver a specific message to our client’s target audiences.
PLAY has managed traditional media types of all kinds, including print productions, radio, TV commercial productions, direct mail campaigns, and full-service marketing campaigns that include 15 different media types for 1 job.
Owner & CEO James got his start in real estate and then moved into business consulting, which led him to build companies and eventually launch his own private equity firm, Aktoh-Group. Through all this, he developed a network spanning the United States and nearly 2 dozen countries.
Not only is PLAY dedicated to the success of client advertising and marketing, but we will also consult and collaborate with you about where and how you can scale up.
We are a team of thinkers and strategists who value a concrete plan. Therefore, we follow a process to keep ourselves organized and the client up to speed on timelines.
When it comes to tactics, we brainstorm, put ideas to paper and then refine our ideas until they mold into a solid strategy. We resource various talents besides our in-house team, including ad strategists, web developers, designers, animators, photographers, and videographers. With over 15 years in the industry, we can tackle any marketing problem that comes our way.
The client accounts we currently manage range from 1-5 employees to 250+. We have the pleasure of working directly with business owners and marketing directors in larger marketing departments. As we’ve adapted to the times, so have our clients, and we’re proud to work together to generate the best possible results.
While we work with various media types, roughly 90% of our clients advertise exclusively through online paid ads. Therefore, online is where we see the best potential to advertise in terms of brand awareness, lead generation, and emerging eCommerce markets.
We help business owners and marketing directors speak to key audiences, generate leads, convert those leads, and retain customers through a series of proven marketing strategies, including meaningful ad creation.