MACHINE LEARNING2023-11-29T14:51:00-06:00

Machine Learning Platforms

Optimize the platforms you’re advertising on and the budget you have with machine learning models. Better performance means better leads. And that’s the ultimate goal, right?


What’s Machine Learning in Advertising?

When you advertise on platforms that use machine learning, the right combination of text and imagery is served to your audience at a better bid, thus boosting your campaign’s performance. We import the content and creative, and platforms like Google create ads that are most likely to resonate with potential and returning customers. Not only is this technology neat, but it’s also effective!

Thanks to technologically advanced AI, Performance Max campaigns put your best ads forward, showing your audience the content that is most likely to make them take action! Get your brand seen across multiple Google channels, including Gmail, Search, and YouTube.

PLAY Creative creates the foundations for a successful Discovery campaign, and Google optimizes all our imported assets, like headlines and dynamic imagery, using advanced machine learning in order to get the right combination of information to the right people. Drive engagement and reach a wider net than before!

Have killer online and mobile branding that perfectly reflects your company but are not sure what to do next? Mimic your website or mobile app with Native ads! These digital ads provide a positive user experience as they are made to feel like part of your existing landing pages. Additionally, Native ads show using many different formats, tailoring the content and imagery to the device where the ad is being displayed. Keep user interaction with your ads seamless!

Why PLAY Creative?

With over 16 years of experience, our team of marketing experts and lead generation ad management experts are dedicated to result-based marketing. We value a high level of communication to reach your goals and desired results.

A Step Above

Our team is not only focused on marketing, optimizing your website, ad strategy, and ad management but on maintaining your brand. Our team will make your business good on paper through marketing results AND through quality messaging, and eye-catching graphics.

High-Level Communication

In order to be successful, our entire team needs to understand the goal. That’s why our team communicates closely and regularly with one another and our clients in order to stay on track.

Enhanced Ad Management

A combination of AI and our ad management skills takes online advertising a step above. We know when to make changes to ads and when to stay the course.

Quality Messaging

With compelling messaging that showcases your unique brand, our online advertising tactics take potential customers off the fence and into the palm of your hand. It’s all about thoughtful verbal intent!

Eye-Catching Graphics

Our seasoned design staff creates a range of media that doesn’t just look good—it enhances your brand to achieve a business goal. From static images to slideshows, we’re here to create dynamic graphics!

What our clients are saying! 

“I have worked with PLAY Creative for almost 3 years and they are a wonderful company to work with as they take your ideas and budgets to heart. Great at working with you with tight timelines but especially if the budget is tight they work with it and still produce fantastic results. They understand that small businesses just can’t afford as much as the big dogs but never give you the impression that you are too small. Great company!”

Kendra Fleckner, TLCU Financial

Client Success–Case Studies

We know how to create advertising that gets results—let us show you! This is the story part of our clients’ success stories.