2023 Advertising: Ad Agency Thoughts


Tips From an Ad Agency

Advertising has always been an up-and-down kind of game. Some years are prosperous, but it’s an ever-evolving journey. And with so many changes and new platforms constantly coming into the game, it is important for advertisers and business owners to take stock of where marketing is said to be heading as we go into 2023.

1. Agile Marketing 

The first area of marketing that is said to increase in 2023 is agile marketing. Agile Marketing is an innovative marketing methodology that aims at producing the best results in the shortest period of time.

Agile marketing is a way of working to deliver the best possible outcomes for a business by adapting to ever-changing requirements. This can be a challenge because customers today are expecting businesses to be able to keep up with them and provide solutions for their changing needs. Being agile is about more than just marketing — it’s about adapting to all areas of a business.

As Business 2 Community puts it, “A good example of agile marketing is in the field of advertising and content creation. For example, a marketing project can be segmented into a landing page, Ad campaign, content creation, and so on. Next, these tasks are carried out, and eventually, the team reviews and makes adjustments based on the lessons learned.”

2. More Investment in Programmatic

Programmatic has been a growing trend since it was created in 2009. What started as a way to streamline digital marketing efforts through an automated approach has transformed into a full-fledged staple in the digital marketing industry. And that’s not going to change anytime soon.

Marketers are the most bullish on programmatic advertising in more than two years, according to a new study by Magna, which found that marketers believe programmatic budgets rose 10.2 percent in 2022 and will rise 19.6 percent in 2023.

According to the Digital Marketing Institute, “Programmatic ad buying is the use of software to buy digital advertising. While the traditional method includes requests for proposals, tenders, quotes, and negotiation, programmatic buying uses algorithmic software to buy and sell online display space.”

Automation is a fantastic way for advertisers to increase ad performance and scale campaigns. This is a tool that we, as an ad agency in the USA, are learning about and will be leaning towards more and more in 2023. 

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3. More Attention to Content Marketing 

Good content on your website can provide useful information to your customers. By providing useful information, you help yourself by increasing brand awareness and showing that you’re an authority on the topic matter of your product or service.

What makes for engaging content marketing? The goal of content marketing is to attract a target audience and engage them. Successful content marketing campaigns win over the hearts, minds, and wallets of their audiences.

One of the main ways that our ad agency uses content marketing is by sending out weekly newsletters to our clients and prospective leads. We like to introduce our audience to trends happening in the industry, keep them updated on our brand, and encourage them to reach out to us with questions. We’ve found great success with our weekly newsletters and have consistently exceeded average open and click rates in our industry. 

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Overall, here at PLAY, we are excited about the current state of advertising and where it’s headed in 2023. 

We see this as a time when businesses will be able to attract more customers and drive more revenue through better use of technology, data, and creativity.

We also know that there will be a lot of changes in the way people consume media. The explosion in streaming services like Netflix and Hulu changed how we watch TV shows. The same can be said for music streaming services like Spotify, which have changed the way we listen to music. Advertising is no different. As new ideas arise, we must adapt and create content that speaks to an audience and reaches them where they are most likely to scroll.