Healthcare Marketing: Techniques for 2024


Set your healthcare practice apart from the competition

Content marketing

Content marketing is an excellent way for healthcare providers to establish themselves as thought leaders in their respective fields. By creating and sharing informative content, healthcare providers can attract patients to their website or social media pages. Examples of content marketing in healthcare include blogs, e-books, videos, podcasts, and infographics. 

See more tips we have for medical marketing here!

Social media marketing

Social media marketing is an effective way to reach a broader audience and engage with potential patients. Healthcare providers can use social media platforms such as Facebook, Twitter, and Instagram to share information about their services, promote events, and engage with patients. Social media marketing can also help healthcare providers build relationships with their patients and increase brand awareness. The more present you are in your community, the greater the chance that people will think of you when they have medical needs or need healthcare services. 

Social media marketing for primary care practices doesn’t need to be intimidating. We have all the expertise you need to get started!

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of optimizing a website to improve its ranking on search engine results pages (SERPs). By optimizing their website with specific keywords related to their services, healthcare providers can improve their visibility on search engines and attract more organic traffic to their website. It’s equally important to run health related ads while working to improve SEO at the same time.

Email marketing

Email marketing is a cost-effective way for healthcare providers to reach out to their patients and keep them informed about their services. By sending newsletters, updates, and promotions via email, healthcare providers can stay top-of-mind with their patients and encourage them to book appointments. When email newsletters for our clients, we’ve been able to hit above-average open and click rates on our emails consistently. By hitting these numbers, our clients are more likely to see an increase in audience interest and interaction.

Referral marketing

Referral marketing is an excellent way for healthcare providers to acquire new patients. By encouraging existing patients to refer their friends and family members, healthcare providers can expand their patient base and increase their revenue. Referral marketing can be incentivized by offering discounts or other rewards to patients who refer new patients.


In conclusion, healthcare providers have a range of marketing techniques at their disposal. By leveraging content marketing, social media marketing, SEO, email marketing, and referral marketing, healthcare providers can attract new patients, build relationships with existing patients, and establish themselves as thought leaders in their respective fields.