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Marketing and advertising articles & tips for success.

Breaking Industry Benchmarks: A Deep Dive into Digital Marketing Excellence

Breaking Industry Benchmarks: A Deep Dive into Digital Marketing Excellence As CEO of PLAY Creative, I've always believed that numbers tell stories. Today, I want to share a story that's been unfolding across [...]

The Global Face of Christmas: A Design Analysis of Santa’s Cultural Evolution

The Global Face of Christmas: A Design Analysis of Santa's Cultural Evolution By James Spitler, CEO of PLAY Creative In our interconnected world, few cultural icons have been as extensively reinterpreted as Santa [...]

Marketing Trends for the 2025 Holiday Circuit and How to Capitalize on Them

Marketing Trends for the 2025 Holiday Circuit and How to Capitalize on Them As we look ahead to the 2025 holiday season, the marketing landscape is poised for transformative changes driven by evolving [...]

A Carousel of the Craziest Cyber Hacks in 2024: What It Means for Marketing and How Marketing Influences Cybersecurity

A Carousel of the Craziest Cyber Hacks in 2024: What It Means for Marketing and How Marketing Influences Cybersecurity As we’re in the final stretch of 2024, the cyber landscape has been punctuated [...]

King of Social Networks vs. Streaming Services: The Battle for Attention

King of Social Networks vs. Streaming Services: The Battle for Attention The media landscape has undergone a seismic shift in recent years, as streaming services and social networks vie for dominance. The age-old [...]

Unveiling the Creative Process at PLAY Creative: A Journey from Concept to Campaign

Unveiling the Creative Process at PLAY Creative: A Journey from Concept to Campaign At PLAY Creative, the magic behind each campaign isn't just about the final polished ad you see. It's about the [...]