How Much Do Facebook Ads Cost? Our Advertising Expert in Lincoln, NE, Explains!


Wondering just how much it costs to advertise on Facebook ads? Our PPC agency is here to help separate the pricing per month and what is included in that price. 

Breaking Down the Cost of Facebook Ads

 At PLAY, we’ve been working with clients for over 14 years and know what it takes to create successful, budget-friendly campaigns that make our clients happy (not to mention money!)

So, let’s get down to brass tax. How much money should you set aside in the budget for online Facebook marketing?  There are two plans that we usually offer to clients. We’ve broken them down here (the platinum plan includes additional testing, which helps you understand your audience more quickly,  but the gold plan is still great for gaining new sales and leads). Of course, we can and do customize our plans to fit the needs of each client, but here are some rough numbers to help get you started:

Note: The numbers below are examples and are subject to change.


How much will you pay to Facebook for clicks?

This is entirely based on your level of comfort, but we typically recommend starting at $10 per day per audience. If you have 1 Prospecting audience and 1 retargeting audience, you would expect to spend around $20 per day to Facebook for a click budget which comes to $608 per month. 

How can Facebook benefit your business? 

Now that we’ve established a baseline for cost, you might be wondering why using Facebook is so viable in the first place. 

  1. Since Facebook is the largest social media platform in the world, utilizing its advertising services will put your company in front of A TON of potential customers. 
  2. Facebook makes it easy to the right audience for your business
  3. We are able to run multiple ads at a time – A/B testing what messaging works best.  
  4. There’s a lot of flexibility in terms of cost, as Facebook allows us to create a daily or lifetime budget. 

These are just a few of the many benefits of advertising on Facebook. If you want to know even more about how we create a new campaign and what you’ll pay, then reach out to us today!