Creighton Federal wanted to run a promotion in order to celebrate the opening of their new Northwest branch. It was decided that during the sale, members could receive 1.99% APR on auto loans and non-CFCU refinancing. We created a “flash sale” that would run for just 4 days, with ads promoting the sale on Facebook. The promotion also included:
- fast approval times
- no origination, application, or closing fees
- no payments for 60 days
- and extended warranties for new and used vehicles at 20% to 50% less.
In addition to the 4-day flash sale, we also ran pre-sale ads on Facebook and sent out reminder emails to members before the sale and on the day that the sale began.
Just 7 days after the flash sale began, CFCU saw 39 auto loans close (plus 45 in-process) for a total dollar amount of $1,071,929.21! They ended up closing $1,748,000 in total auto loans! Learn more about our Facebook services!