Advertising Agency Trends: Find Your Target Audience in 5 Easy Steps!

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Looking to conduct audience research for your brand but not sure where to start? Our creative ad agency totally understands. We deal with audience research on a daily basis and know how overwhelming it can be to start. So, that’s why we’ve compiled a list of a few things you should keep in mind when beginning your audience research journey. Check out our top five tips below to get started! 

1. Define who you want to reach

Before you start your research, it’s important to define who you’re trying to reach. Consider demographics like age, gender, location, income, education level, and more. If you are an e-commerce business, then consider who buys your products on a regular basis. What else are they interested in? What are their habits like? For example, a sports drink company would naturally target its marketing toward athletes and people interested in fitness. By creating a clear picture of what your target audience looks like, it is easier to speak to them with authenticity and kindness. 

2. Use multiple research methods 

To get a comprehensive understanding of your audience, use a variety of research methods, such as surveys, focus groups, interviews, and social media analytics. When you’re first beginning, it’s important to add variety to where you find information and who you’re speaking with. If you already have a small audience that you’ve naturally accumulated, perhaps try sending them a survey via email. Local customers are a great resource when it comes to defining and expanding upon your target demographic. It’s equally important to brainstorm with different people on your team. You never know who will have crucial ideas that perfectly summarize the people you want to reach.  

3. Listen to your current audience

Pay attention to what your audience is saying about your brand on social media, review sites, and other platforms. This can provide valuable insights into their thoughts and feelings about your brand. Equally as important is being active on those platforms via your company’s social channels. Interact with people who love your brand and value what you do. Plus, gain greater insights into what you could improve upon and where you can take your brand in the future.

4. Analyze your competitors

If you are a brand-new business and don’t have any historical data to search through, take a look at what people are saying about your competitors! Look at what your competitors are doing to attract their target audience, what they post on social media, and the kinds of messaging they use in their advertisements. This can help you identify gaps in the market that you can fill with your own brand. Digital agencies like ours are constantly researching our client’s competitors. This allows us to stay on top of trends and set our clients apart! 

5. Use research to inform strategy

Once you’ve completed your research, use your insights to create a marketing strategy that speaks directly to your target audience. From the language you use to the channels you choose, everything should be tailored to your audience’s needs and preferences. By having a clear picture of what a target customer looks like, you’ll be better equipped to create messaging, imagery, and brand strategies that are consistent and successful. And don’t forget to keep track of all that handy research in order to refer back to time and time again! 


By following these tips, you can better understand your target audience and create a marketing strategy that resonates with them and gains you website visits and conversions!