Project Description
Specialty Print:
Business Gift Campaign
Certified Piedmontese
Overview
Certified Piedmontese sells beef gift boxes of all sizes and ships them nationwide. Before the 2019 holiday season, these beef slingers wanted to sell more large corporate gift boxes, so we developed an integrated campaign using cost-effective social media ads, a simple landing page and a specialty print piece to convert highly qualified leads and sell more gift boxes.
Marketing Strategy
Advertising premium gifts in the B2B space is a tricky undertaking. With a short holiday shopping season looming, we had to develop a strategy that could be implemented quickly and efficiently. We built a campaign landing page that captured leads from budget-friendly Facebook and Instagram ads, then qualified leads to determine those who were most likely to buy. These warm leads received one of our patented Specialty Print pieces.
Strategy
Digital marketing
B2B marketing funnel
Direct mail
Media
Facebook ads
Instagram ads
Landing page
Specialty print


Marketing Results
Certified Piedmontese reported a 100% increase in online sales when compared to the previous year.

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