Google Paid Search Advertising Overview:
Custom View Exteriors provides window and door services in Lincoln, NE. They wanted an advertising plan that gained them brand awareness, eventually leading to new customers in their area.
Online Marketing Executive Summary:
To help our clients with their goals, we created a marketing plan that fit their budget and reached their audience. By using Google Paid Search, we were able to target the right audience within a specific area and get our ads shown when the audience searched for our specific, well-researched keywords.
Identifying the Problem:
One of the key bits of messaging that the client wanted to focus on in our ads was that they are a family-owned and operated business that cares about their community and has been serving it since the 1980s. They wanted potential customers to know that didn’t cut corners and offered competitive lifetime warranties. Who they are as a company was just as important to convey as what they sell.