How Do Facebook Ads Work? Our Marketing Agency Expert Explains!


You know how to use Facebook for social media, but what’s the deal with Facebook ads, and why do marketing agencies utilize them? As advertising experts in Lincoln, NE, we’ve introduced many clients to Facebook advertising and created countless campaigns with great results. First, let’s break down how this method of marketing works and then go into a few benefits!

An overview of Facebook advertising

Advertising on Facebook begins by creating a Facebook business page. If you don’t already have a page, they are incredibly simple to make! Once your business is visible on Facebook, then you’re ready to work with a ppc agency to create a campaign and eventually campaign objectives. This means figuring out the direction of the ads, the creative (like imagery and copy), and nailing down the ad audience. 

When a campaign is fully fleshed out, then a new account and campaign are created in Facebook Ads Manager. This is the backend portal that allows marketers to create, edit, and publish your advertisements. Facebook Ads Manager is an essential part of the process because it enables marketing strategists to track the success of an ad campaign and make adjustments along the way. 

Using the Facebook ads manager is much more sophisticated than simply “boosting a post.” This is because it allows the marketer to have more control over the flow of traffic to your website. For example, it enables the marketer to control how much of their budget is spent on prospecting new potential clients and how much is spent on retargeting a warmer audience. These are not things that can be controlled when simply boosting a post. 

How many ads we create for a campaign depends on the overall strategy, but before we publish, we use the Facebook ads manager to control who will see each ad. So, for instance, prospects might see a different message and image than a warmer “retarget” audience.

We work with our clients every step of the way, from the conception of a campaign to the monthly reporting meetings where we present the results of the launched ads. Because Facebook advertising requires a lot of strategies, we like to establish our entire plan before we publish one single ad. This way, we can adequately measure success and help our clients understand our team’s choices along the way. 

For a deeper look into how we tackle a new Facebook advertising campaign, check out our case studies!

How can Facebook ads benefit your business?

  1. Since Facebook is the largest social media platform in the world, utilizing its advertising services will put your company in front of A TON of potential customers.
  2. Facebook makes it easy to find the right audience for your business
  3. We can run multiple ads at a time – A/B testing what messaging works best.
  4. There’s a lot of flexibility in terms of cost, as Facebook allows us to create a daily or lifetime budget.

These are just a few of the many benefits of advertising on Facebook. If you want to know even more about how we create a new campaign and if Facebook advertising is right for you, then reach out to us today!