When it comes to online advertising – where do you stand?
You’ve probably heard that utilizing online advertising is more beneficial than traditional media. Google and Facebook hold vast amounts of user data. These days, consumers actively search the internet for everything they need, even if they need to go to a store to pick up a product after a quick online search. In 2020 Oberlo noted that 63% of customers began their shopping experience on a website. With numbers like those, businesses can’t afford NOT to advertise online. The only question is, which one is right for you? We’ve broken down the top 3 platforms to help you decide.
Facebook Advertising
One digital platform that has remained dominant is Facebook. For businesses big and small, it has become a recommended platform for advertising because of its worldwide membership and a viable option for companies who are hoping to reach a large number of people.
Wondering if Facebook is right for you?
Consider the following:
Is Facebook Right for Me?
You know a lot about your audience
Facebook tends to cost less than Google Paid Search but a little more than Google Display, and the audience targeting options are unique. The more you know about your audience the easier it will be to use Facebook ads and reach the right people.
You serve a specific niche group
Since people provide Facebook with information about themselves (like age, gender, interests, and life events) there are a lot of options available for getting your message in front of the right people. For example, if you sell wedding dresses online, you can show images of your beautiful dresses to brides-to-be who have become engaged in the past year.
You want to use lookalike audiences
Facebook lookalike audiences help you mirror several lists, including email. Use the pattern of your subscribers in order to advertise them with specific, targeted ads. You can send ads to the people who have made purchases from your competitors, using their own lists available on the platform.
To summarize, Facebook is right if you:
- Know a lot about your customer
- Have a budget of $1,500-$3,000/month
- Are serious about growing your business
Google Paid Search Advertising
The power of Google is evident. Almost synonymous with the internet, Google is an incredibly useful tool in which to market your company. More specifically, Google Paid Search introduces potential buyers to important aspects of your business, all without extra effort on their part. Getting noticed is as simple as typing a keyword into Google.
Wondering if Google Paid Search is right for you?
Consider the following:
Is Google Paid Search Right for Me?
You want to appear in online searches
Local service businesses are a great fit for Google Paid Search because many local services are not “impulse buys”. If someone’s toilet is clogged, they are going to search “plumbers near me” into Google and see what search return they get.
You want a high ROI
While Google Paid Search can be expensive, it does boast a high ROI or return on investment. This means that you have a good chance of converting on a Paid Search ad, therefore getting back what you spent on the ad in the first place.
You want to be on the first page of Google
Even if you have experience with search optimization, SEO can take months, if not years, to help get websites to the first page of Google’s search results. Thankfully, with Google Paid Search, your business will appear on the first page of Google far more than it would without the use of advertisements.
To summarize, Google Paid Search is right if you:
- Want to appear in online searches
- Want a high ROI
- Want to be on the first page of Google
Google Display Ad Advertising
Advertising online using Google Display is a great way to increase brand awareness and reach a wide audience. Playing on the visual side of branding, Display ads catch the eye of potential customers and often encourage consumers to not only buy from your site but return to your site.
Wondering if Google Display is right for you?
Consider the following:
Is Google Display Advertising Right for Me?
You are marketing on a budget
If you are marketing on a budget and don’t want to start off with a more expensive option, then Display ads are the right fit for you. On average, those looking to advertise on Google Display are operating under a budget of $1,000 or less.
You want to utilize an “online billboard”
Rather than paying $1,000 or more per month for a billboard that is only seen by people who might happen to drive past it, you could pay the same or even less and show your “billboard” online to an entire city!
You want to gain brand awareness
Google Display ads are all about the visual. A visually striking ad can be the difference between a potential customer clicking or continuing to scroll without a second thought. A highly visual ad with a strong call to action is a fantastic way to gain brand awareness.
To summarize, Google Display is right if you:
- Have a budget of $1,000 or less
- Want ads to be seen by more for less
- Want to increase your brand awareness
What should you expect when you work with PLAY Creative?
- Specific and measurable conversion (sales/leads) goals
- Ads updated monthly
- Collaboration with your team to maximize results
- Monthly progress reports
- A copywriter, graphic designer, and a Google & Facebook ads expert
- Planning, designing, launching, and management of the entire campaign from start to finish
“The paid search campaign that PLAY built for us got us a ton of new web traffic and leads. In fact, our traffic went up by over 1,000%. I appreciate how they keep us updated with reports and always come to the table with ideas to make our paid search dollars go even further.”
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