CEO Sessions: Embracing the Future

james spitler ceo play creative

A Journey of Change and Innovation in Advertising


As we journey into the future, the world of advertising undergoes a thrilling transformation shaped by technology and evolving consumer habits. To navigate this changing landscape successfully, we must take a moment to look back and learn from the past. In this exciting exploration, we’ll dive into three significant advertising trends of yesteryears—print campaigns, billboards, and television/radio—and discover valuable insights that will guide us in embracing the digital age and harnessing the power of social media advertising, podcasts, and streaming platforms.

Learning from Print Campaigns and Billboards

Remember the days when print ads and billboards ruled the marketing kingdom? They used to catch our eyes with striking visuals and persuasive messages, creating a strong brand presence in our minds. But as we fast forward to today, we notice that times have changed, and the impact of these traditional approaches has dwindled.

The rise of digital technology and our growing attachment to smartphones and tablets shifted the focus to the online world. Consequently, advertisers had to adapt their strategies to fit the new digital landscape. Enter Google Display ads—dynamic and interactive equivalents of billboards, popping up across websites and apps to engage us in more exciting ways while giving brands the data they need to improve their campaigns.

Thought Leadership Takeaway: As thought leaders, we learn that being adaptable is the key to success. Embracing new technologies and platforms lets us stay relevant and connect with our audiences in innovative and immersive ways.

Television/Radio: From Primetime to Personalized Engagement

Oh, the nostalgia of primetime television and catchy radio jingles! They once held our undivided attention, offering an emotional connection through compelling stories. But as technology revolutionized our media consumption, we gained control over what we watch and when.

With on-demand streaming and social media, we can skip or block ads, creating a new advertising landscape that requires a fresh approach. Social media advertising emerged as a powerful solution, enabling brands to engage directly with us through comments, shares, and likes. Authenticity and interactivity became vital in this new era of advertising.

Thought Leadership Takeaway: Thought leaders recognize that two-way communication is essential. Embracing social media empowers us to build authentic relationships with our audience, fostering brand loyalty and transcending the limits of traditional advertising.

The Rise of Social Media Advertising, Podcasts, and Streaming Platforms

Enter social media—the game-changer in modern advertising. It allows brands to precisely target audiences based on interests and online behavior, giving them unparalleled reach and impact. Social media lets us tailor content and experiences, making every advertising dollar count.

And that’s not all! The explosion of podcasts and streaming platforms like Twitch, Netflix, YouTube, and TikTok opens up exciting new frontiers. We discover passionate influencers and niche audiences that we can engage with on a personal level, building a deeper connection with communities that genuinely care.

Thought Leadership Takeaway: As thought leaders, we seize the immense potential of emerging platforms. We embrace podcasts and streaming services to engage with our audience genuinely. Social media has become our playground for precise targeting and innovative advertising strategies that yield incredible results.


As we set forth into the future, thought leaders play a vital role in guiding businesses through the dynamic world of advertising. By drawing insights from the past and boldly embracing the digital age, we embark on a thrilling journey of change and innovation.

Our message is simple: Adaptability is key; new technologies are our allies. Let’s build authentic connections with our audiences through social media, podcasts, and streaming platforms. Together, we’ll revolutionize the world of advertising, leading brands to unprecedented success and brighter tomorrows.