We aimed to stay in front of current members and cross-sell other services available at TLCU with email marketing.
We also wanted to maintain a presence on social media with regular Facebook posts, which we monitored and tested. This helped us quickly identify the types of images and messaging that sparked high engagement with TLCU’s followers.
We utilized Google Paid Search to grow TLCU’s online presence and generate leads. We made refinements to parts of TLCU’s website to optimize for Google search as well. After running paid search ads for about a month, web traffic and leads both increased significantly.