Project Description

Launching Fiber in the Land of Enchantment

Unite Private Networks :: Tech :: Client Since 2015

Overview

Unite Private Networks (UPN) became Albuquerque’s first business-only fiber network provider in 2018. A digital blitz created qualified leads to give UPN the chance to turn the city’s large business owners into custom, private fiber network owners.

Our Approach

We worked with UPN to devise a strategy for identifying and reaching their target audience, working with strategic partners to execute the digital aspects, benchmarking and tracking success for the advertisements, and refining the campaign along the way as we learned from it.

Strategy

  • Custom graphic design

  • Campaign strategy

  • A/B testing

  • Digital advertising

  • Email marketing

Media

  • AdWords

  • Display ads

  • Sales emails

  • Radio

  • Billboards

  • Postcards

  • Specialty print

Lead Generation
Brand Awareness
Web Traffic

Marketing Results

The campaign created enormous brand awareness in the Albuquerque business community and, ultimately, 377 highly qualified business leads. Read the details of the campaign’s results and scope in our white paper.

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