TLCU wanted to run a sale promoting low auto loan rates for spring. It was decided that during the sale, members could receive 1.99% APR on auto loans and non-TLCU refinancing. We created a “flash sale” that would run for just 4 days, with ads promoting the sale on Facebook. The promotion also included:
- No origination, application, or closing fee
- No payments for 60 days
- Rates good for 72 months on 2015 models and newer
In addition to the 4-day flash sale, we also ran pre-sale ads on Facebook and sent out reminder emails to members before the sale and on the day that the sale began.
By the end of the sale, TLCU saw 36 auto loans close (plus 11 in-process) for a total dollar amount of $1,013,275! Plus, they gained 8 new members! Learn more about our Facebook services!