Facebook Ad Campaign – TLCU Auto Loan & Refi Spring Sale

See How Our Facebook Ad Campaign Generated $1,013,275 in Loan Volume in Just 4 Days!

Executive Summary: 

TLCU wanted to run a sale promoting low auto loan rates for spring. It was decided that during the sale, members could receive 1.99% APR on auto loans and non-TLCU refinancing. We created a “flash sale” that would run for just 4 days, with ads promoting the sale on Facebook. The promotion also included: 

  • No origination, application, or closing fee
  • No payments for 60 days
  • Rates good for 72 months on 2015 models and newer

In addition to the 4-day flash sale, we also ran pre-sale ads on Facebook and sent out reminder emails to members before the sale and on the day that the sale began. 

By the end of the sale, TLCU saw 36 auto loans close (plus 11 in-process) for a total dollar amount of $1,013,275! Plus, they gained 8 new members! Learn more about our Facebook services!

Facebook Ad

facebook_ads_agency_TLCU-ad

Messaging:

  • 4-Day-Only Spring Auto Loan Sale!
  •  Auto loans and non-TLCU refinancing as low as 1.99% APR* !
  • No origination, application, or closing fee
  • No payments for 60 days
  • Rates are good for 72 months on 2015 models and newer

Facebook Marketing: 

  • Pre-Sale
    • 4 Facebook ads
      • 3 Prospecting
      • 1 Retarget
  • Days of Sale
    • 3 Facebook ads
      • All prospecting

Email Marketing:

3 email templates were created in total

  • Email 1
    • An email template was designed to have members sign up for a reminder the day the sale begins. 
  • Email 2
    • An email template was designed to have non-members sign up for a reminder the day the sale begins. 
  • Email 3
    • A third email template was designed to alert members that the sale

Email – Days of Sale

facebook-advertising-agency-flash-sale

Campaign Results:

As of 06/21/21, TLCU has closed 36 auto loans and has an additional 11 loans in processing. Bringing in over 1 million dollars in new loans to TLCU.

We recorded 60 reminder sign-ups previous to the sale and 15 “Apply Now” auto loan clicks during the days of the sale.

 TLCU was thrilled with the results of this campaign, and so were we! Reach out to us below to get a full view of our reporting methods!

Sample Report View

advertising-lincoln-ne-sample-report-TLCU

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