Credit Union of America – Halloween Flash Sale Campaign

halloween-flash-sale-ppc-agency

Plan Overview:

Credit Union of America decided to run an auto loan flash sale for 2 days in October. PLAY Creative assisted in promoting the sale and helped to get prospects to sign up for a reminder to apply for an auto loan when the flash sale began. Using similar tactics that were used for a previous Black Friday flash sale 2020, we sent current members and prospects to a landing page where they could sign up for flash sale reminder text and email alerts. 

Prior to the sale, we lead Facebook ads to a “reminder sign-up” landing page and during the days of the sale lead additional ads directly to the application. 

Executive Summary:

The main object of this campaign was to gain new auto loans from a 2-day flash sale. The Halloween themed promotion ran October 12th-29th (reminder sign-up portion) and October 30th-31st (days of sale portion). Overall goals consisted of gathering emails and then converting as many members and nonmembers as possible. The service focus included direct loans, indirect loans, and refinanced loans from existing members. 

Facebook Ad

Target Audiences:

  • Audience 1: Current members who don’t have an auto loan
    • Core lists provided: Current auto loan holders & current member list 
  • Audience 2: Facebook audience targeting people in CUA service areas who have shown an interest in “car finance” and “refinance”
    • Wichita, Kansas area, and surrounding communities
  • Audience 3: Look-a-like audience generated (LLA) of current auto loan holders
  • Audience 4: Retarget people who landed on the application page but did not fill out the application

Messaging:

  • Two days only
  • No tricks. Just treats. 
  • Refinance your auto loan at 2.49%!
  • No origination fee
  • Skip this month’s payment
  • Same day approvals
  • Offer good for applications received Oct 30th – 31st

Email Marketing:

3 email templates were created in total

  • Email 1
    • An email template was designed for non-members who signed up for a reminder to be received on October 30th when the sale began
  • Email 2 & 3
    • Two email templates were created for members, one gave them the opportunity to sign-up for text alerts when the sale begins and one was sent on the day the sale began

Full List of Assets Created:

  • Facebook ads
    • 3qty Facebook ads + Retarget ads
  • Lobby/in-branch
    • Electronic outdoor billboard
    • Access point online
    • Online banking (Banner/Card/IS)
    • Facebook cover
    • External email footer
    • Horizontal electronic posters
  • Members
    • Email Template X3
      • Animation included
  • All audiences
    • Newspaper
    • Product one-sheet

Email – Day of the Sale

Electronic Billboard

Results:

  • Flash sale sign-ups: 89 (89 people gave us their email to notify them of the sale)
  • Cost per sign-up = $11.71 (Supercheap/lead)
  • 227 Loans Closed
  • 202 Direct Loans / 25 Indirect Loans
  • 64% of those loans were new loans
  • $5.3 million in booked loans
  • Cross-sell links clicked:
    • Completed HELOC App: 1
    • Completed Motorcycle App: 1
    • Completed Visa Signature App: 4
    • Completed Balance Transfer App: 8

We are thrilled with the results of the flash sale and continue to work with Credit Union of America in order to assist in the growth of their business. Read our blog to learn more about flash sales and reach out to us below to see the full version of our sample report!

Sample Report View

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