To build new loans from a 3-day sale, we leaned into a couple of built-in advantages: a sense of urgency and email marketing. In a quick turnaround, a sales funnel was conceived, allowing us to generate and convert leads quickly by creating little more than a few emails, a handful of social media ads, and a simple landing page.
Identifying the Problem:
Credit Union of America needed an end-of-year push to increase auto loans on short notice—with less time than we typically have to develop auto loan campaigns each summer. They opted for a Black Friday flash sale with temptingly low auto loan refi rates during the three business days from Black Friday to Cyber Monday.
Even though we could leverage a sense of urgency and a large list of email addresses (email is still one of the most effective advertising channels), we had the challenge of keeping CUA top-of-mind among the torrent of Black Friday sales around the country.