PrairieFire :: Business Consulting

Overview

PrairieFire is a small team of workplace consultants helping business leaders learn what makes their employees tick and how to best leverage their talents. The company’s complex service offering lacked clarity and a polished website, causing them to lose out on potential business and the ability to grow.

Marketing Strategy

After a deep dive into PrairieFire’s business and operations, we helped their team simplify and clarify their messaging, their positioning, and eventually, their slogan:

“We help leaders leverage employee strengths to overcome friction and develop cohesive, productive teams.”

With new brand messaging developed, we set forth applying it to their shiny new website.