Project Description

Auto Loan Promo:

Summer’s on Us

Credit Union of America :: Client Since 2014

credit union summer campaign on atm screen

Overview

Credit Union of America makes a big push to promote auto loans in summer with a new hook each year. In 2018, the special product offer included a summer swag bag and the option for members to skip their car payments for all three summer months. We developed a campaign theme (and accompanying print/digital media) centered on the idea of taking the summer off from car payments with bold, minimalist graphic styles and copy.

no car payments with low rates vertical ad for summer's on us credit union campaign
move your auto loan for cash back vertical ad for summer's on us credit union campaign
hot rates on auto loans vertical ad for summer's on us credit union campaign

Our Approach

While the promotion’s theme title of “Summer’s on Us” didn’t make it into the creative copy, it guided the messaging and graphics for the whole campaign, helping us inject some summery vibes while maintaining a bold, Nike-like visual feel with custom graphics.

Strategy

  • Custom graphic design

  • Campaign strategy

  • Print marketing

  • Digital advertising

  • Email marketing

  • Radio

Media

  • Display ads

  • Email

  • Radio spots

  • Billboards

  • Postcards

  • Lobby displays

New auto loan origination
Auto refinances
auto challenge billboard for summer travel campaign
A Drive Up Banner Created for an In Branch Marketing Campaign.

Results

Internally, Credit Union of America refers to the yearly auto loan promotion as the “Auto Challenge” with a stated dollar amount goal for auto loans originated. We’ve helped CUA exceed their goal in each of the 3 years creating Auto Challenge campaigns.

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