Credit Union of America wanted to create an online marketing campaign in order to promote their auto loans for a two-day flash sale during leap year 2020.
Leading up to the sale we created Facebook and Google Display ads that built anticipation of the upcoming flash sale and led people to a website landing page where they then signed up to receive an email reminder when the sale had begun.
During the two days of the sale, we switched out the Facebook and Google Display ads to retarget people who had visited the landing page in addition to people in the audiences we had pre-selected and announced to them all that the sale had begun!
By using email reminders and strategically placed Facebook and Google Display ads (all while maintaining banker’s compliance laws) we helped CUofAmerica close a record-breaking $10.6 Million in funded loans in just 2 days.
Online Marketing Executive Summary:
Here at PLAY, we created a plan that used advanced online marketing tactics, and custom-designed Facebook and Google Display ads strategically shown to the right audiences, in order to encourage them to sign up for an auto loan during the leap year promotion. We decided to create Facebook ads that spoke to different audiences, thus increasing the campaign reach.