Credit Union of America wanted to run a promotion where new and existing credit union members received 1.9% on all balance transfers for 12 months after the transfer date. The promotion also included a low 1% balance transfer fee. The campaign’s overall goal was $1M in transfers by the end of the campaign, which ran from September 1- October 31. Additionally, we had a goal conversion cost of $60 and a goal of 50 conversions total/month.
CUA asked us for engaging content to boost those transfers. With this in mind, a large part of our marketing strategy was focused on crafting fresh graphic art and original storytelling for Facebook ads. In addition to those ads, we also created an email series with similar messaging and a collection of print media, such as half-page ads, that were served to all audiences.