Creative agencies can function in many different ways. Often individual creative agencies have a specific focus, like media, design, or technology. However, each one has its merits and serves a particular function for its clients. As Bonsai puts it, “a creative agency offers a fusion of branding and communications with digital marketing and graphic design.”
We couldn’t agree more with this definition as our marketing agency is heavily focused on designing and implementing online advertisements. This means we create dynamic campaigns for Facebook, Instagram, Google Ads, and LinkedIn. We begin by discovering our clients’ needs and how we can best use advertisements to gain them conversions.
1. Ad Creation
We kick off every campaign with a discovery meeting between ourselves and our clients. These meetings allow us to deep dive into what the client wants and how we can best solve their problems. After this meeting, we create a media plan, which lays out our intentions and strategy for the campaign. Once that’s approved, we get to work writing copy and designing interesting, relevant content. As a PPC agency, we also look closely at who the campaign targets and what that audience is searching for online. All of these things work together to make one successful campaign.
One of the main tactics we encourage our clients to try is a flash sale. As Microsoft puts it, “Give customers a reason to click your ad right now. Offer a specific call to action, such as encouraging customers to…take advantage of a limited-time discount.”
By offering potential customers something, you immediately draw their attention to what you’re selling. Interested in learning more? Read about flash sales on our blog!
Bottom line, our Lincoln marketing agency adjusts the online strategy depending on the client. Still, all of those campaigns end up on major platforms like Facebook and Google, which help our clients gain name recognition and sales.
2. Ad Management
What happens after creating and launching a campaign at a creative agency is equally as important as the campaign itself. We carefully manage the online campaigns that we launch, ensuring ads are running smoothly and productively. Google notes that one of the best ways to improve a marketing campaign’s success is to regularly review its performance. They recommend that creative design agencies like ours “test and tweak campaigns to get the results you want. Review your ad performance to help figure out the best ways to achieve your goals.” Which is an approach our agency prides itself on taking.
We perform daily, weekly, and monthly management tasks on all of our accounts, compiling our findings into monthly and quarterly comprehensive reports that our clients can use to measure their ads’ performance. This allows our director of strategic marketing to take quick steps to improve ad fatigue and performance when necessary.
3. Proven Results
There are many different ways to measure a campaign’s success. For example, a credit union often measures success by the number of loan applications they receive during a set flash sale. Take our Black Friday Flash Sale Campaign that we created for Credit Union of America. In collaboration with the client, this quick campaign generated $5 million in new loans in ONLY 3 days. This is just one of many examples of a successful online campaign we’ve run.
Not only can creative agencies generate newfound interest in your business, but they can also make you money through thoughtful, strategic, and well-designed advertisements.
Want to know more about what we do as a marketing agency in Lincoln? Reach out to us today!