Whether you’re a start up or an established business, branding is king. It plays an integral role in helping your audience—and your team—understand who you are as business. However, from the inside it can be challenging to clearly identify what your brand should say and how it should look. Working with a partner can elevate your efforts across the board, from initial brand identity to creating campaigns that engage your audience and build lasting relationships. The PLAY team collaborates with marketing directors and internal teams to develop authentic brand experiences that elevates your presence and speaks to your audience in a meaningful way.

The following article, featured in Venture Beat offers insight on how four CMO’s approach marketing, including budgeting, metrics and the overall customer experience: