As we’ve gone through our previous episodes of Press Relief, we’ve covered how to create eye-catching print pieces. For our fifth episode, we’re going to detail about how we zero-in on the ideal campaign message and audience, and how we find out exactly how many eyes we’ve caught with our campaigns.

In this episode, PLAY CEO Aaron Petersen walks you through our audience-specific messaging and the number of ways we can implement campaign tracking into our print campaigns. From unique urls to custom phone numbers, we can show you how successful your campaign can be when you work with us.

You can watch the entire series of videos on our YouTube page.