Psychology of Color in Branding & Digital Advertising In branding and design, color is not just an aesthetic choice but a strategic tool that influences consumer perception and behavior. Understanding the psychology of [...]

Marketing the Future of Farming: The Role of Advertising in Virginia Agriculture Week Virginia Agriculture Week (March 18-24) isn’t just about celebrating the state’s agricultural roots—it’s about recognizing how marketing and advertising can [...]

Marketing Careers: Shaping the Future During National Careers Week National Careers Week (March 3-9) is a time to celebrate and explore the vast landscape of career opportunities available across industries. And if there’s one industry [...]

PLAY "Socratically Convey Value to Higher-Ups" The Value of Digital Marketing: Let’s Figure It Out Together “Do you ever feel like no one really gets what you do?” Maybe your boss thinks you’re [...]

PLAY "love at first click" Fall in Love at First Click:  Valentine’s Day may have passed, but the art of sparking a lasting connection—whether in love or marketing—never goes out of style. How [...]

PLAY TikTok Alternatives American Bravado in the Digital Age:  Call a spade a spade, American users have consistently exhibited a spirit of independence and adaptability. The recent migration to platforms like RedNote and [...]

PLAY Meta Policy Updates If you use any version of advertising or digital marketing, it's imperative to stay informed about the platforms that serve as our primary conduits to audiences. Meta—home to Facebook, [...]

Setting Expectations and Navigating Disappointment: A CEO’s Perspective on Client Relationships As the CEO of PLAY Creative, I’ve seen firsthand the highs and lows of client relationships. Setting clear expectations with clients—especially in [...]

Marketing Data Privacy: A CEO’s Perspective on Protecting Your Business, Your Customers, and Your Brand As a CEO, navigating the balance between growth and privacy is one of the most important challenges I [...]

Seasons in Sync: How Marketing and Fashion Trends Shape Business Success Seasonal changes don’t just alter the weather—they shape consumer moods, habits, and spending behaviors. Fashion has long mastered this rhythm, but businesses [...]