Aaron Petersen



I founded PLAY in 2007 with a goal to mesh fine art with marketing. Growing up I started drawing and my passion for art grew as I got older. After graduating from college with my BFA in 2001, I started building my creative and entrepreneurial toolbelt. Through my journey, I’ve met and was influenced by various super talented people, read several books, listened to a ton of audiobooks, and worked for a few great ad agencies that shaped who I am today.

My personality is “the advocate” or an INFJ. My true colors personality is Gold with a close secondary Blue. My background is rich in art since I was young drawing comics with friends in elementary school. I now enjoy collecting art, screen printed design, vector art design, and always enjoy the use of color. My art style is “more is more” and I really love patterns (always have). I like it when art evokes a reaction.

However, my core personality traits are task-oriented, planner, hardworking, relationship-driven, and slightly introverted. These qualities meshed together make me what I am today and explain the name PLAY Creative along with my passion for meshing fine art with marketing. Since 2007 PLAY has always been about Making Marketing Fun!

Connect with Aaron on LinkedIn!

Job Role
  • Creative vision

  • Strategy lead

  • Design

  • Operations

  • Media and marketing plan coordination

Points of Interest
  • Has completed 5 half marathons

  • Board game fanatic; designed and professionally printed a board game of his own called “Catch of the Day”

  • Loves screenprint poster design
  • Collects 1950s era toys (and stores most at the office)
  • Will NEVER turn down a bowl of queso and chips
  • Frequents The Oven in Lincoln for Indian food and wine
  • Served on the board of directors for LUX Center for Arts
  • Has fallen off a treadmill that he didn’t know was on